The Art of Marketing Art

Elsie Porter has been building businesses and organizations for 15 years.  Her sales and marketing efforts built the Ritz Carlton Leadership Center to the $1.5 million dollar profit center it is today.  She is dedicated to sharing her common sense, resourceful approach to help small businesses and artists develop successful sales and marketing strategies that they can easily follow and fulfill.   She currently shows and sells her work throughout Atlanta and has over 50 pieces of art on display in six venues.  She is a member of Kudzu Art Zone and Vice President on the Board of the Norcross Arts Alliance.

The Art of Marketing Art is a three-hour workshop designed to help active artists interested in taking their art business to the next level.  This workshop is ideal for artists who are just beginning to market their art as well as those who are ‘stuck’ or tired of not making the progress they’d like to.  Artists will work toward creating a customized marketing strategy that is uniquely their own.

Where

Norcross Cultural Arts and Community Center 

(Historic Norcross across from Lillian Webb Park)

10 College Street

Norcross, GA 30071

Next Two Classes:

Tuesday, May 18, 10am-1pm

Tuesday, May 18, 6:30-9:30pm

Cost

$30 for this three-hour session

Outline

I. Introduction

II. Understanding the 4 P’s of Marketing

a. Defining your Product and your Target Market

b. Feeling comfortable with your Pricing

c. Placement – Galleries and Other Venues

d. Promotion

1. Website and Blogs

2. Social Media and Newsletters

3. Printed Materials

III. Building a Brand

a. Database Creation

b. Artshows

IV. Organizational Skills

a. Art Inventories

b. Tracking Sales

V. Trial and Error – Creativity and Innovation

a. Fundraisers

b. On-line Selling

c. Festivals

VI. Top 10 Suggestions for Marketing and Selling Art

VII. Interactive Q&A